September 09, 2010

The proportion of Blu-ray discs bought by 25-45 year olds rose to over 70 per cent in 2009, up from around 60 per cent in the previous year. Meanwhile one third of consumers now buy Blu-rays for family use, and less buy them for gifts. This report on consumer profiles of Blu-ray consumers in the UK also reveals that the number of consumers who know that BD players can also play DVDs is worryingly low

Tables and charts included:

• UK: video purchases by age 2008 & 2009
• UK: video purchases by age

Pages: 3

Tables & charts: 2

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