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Steep increase for online TV revenue in Italy

By
Tania Loeffler
Tania Loeffler
September 09, 2010


The launch of ad-supported catch-up services by local broadcasters, notably Mediaset, has driven growth in online TV revenue. Mediaset accounts for one third of ad-supported online TV consumption but is set to capture 80 per cent of revenue thanks to a high in-stream ad load.

Tables and charts included:

  • Italy online TV revenue by business model 2007-2014
  • Italy online TV revenue by sector 2009 and 2010

Pages: 3

Tables & charts: 2

Tags:

Countries: Italy
Companies: Mediaset RAI Telecom Italia


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