October 21, 2010

China Cable Television Market Assessment and Forecast to 2014 is Screen Digest's second major China-specific cable industry report. The report gives a comprehensive overview of China's cable television market with five years of detailed historical data and five year projections for market size and value. Also included are detailed profiles of the 22 largest cable operators. Produced as a collaboration between Screen Digest and R&TI (a division of China's media regulator SARFT), this report also features a unique interpretation of major broadcast policies, the competitive situation of all digital TV platforms and strategic plans on issues including triple-play, Video-on-demand and high definition TV.

The last two years have seen drastic change in China's cable industry with a state-driven push towards consolidation of the city and provincial-level operators that is aimed at driving the technical progress of the country's cable industry. China cable TV is Screen Digest's second major review of China's complex cable industry. The report gives a comprehensive overview of China's cable television market with five years of detailed historical data and five year projections for market size and value. Also included are detailed profiles of the 22 largest cable operators. The report details the general economic situation of the market, looking at population and economic growth, TV penetration and the important political structure of the broadcasting industry in China. The report also provides a comprehensive introduction to the cable television industry in China, detailing structure of the cable TV market, Internet provision and cable telephony current progress towards digital migration, service offering, the regulatory environment and key issues around triple-play, premium pay TV content and foreign channels. Produced as a collaboration between Screen Digest and R&TI (a division of China' s media regulator SARFT), this report also features a unique interpretation of major broadcasting policies, the competitive situation of all digital TV platforms and strategic plans on issues including triple-play, Video-on-demand and high definition TV.

With detailed data on technology suppliers to the market (down to an operator level for the top 22 companies), this report provides a comprehensive market review and assessment for investors, operators, content players and technology suppliers.

Key findings:

• China is the world's largest TV market, with 388m TV households and 174.6m cable TV households by the end of 2009.
• Cable accounts for 99 per cent of the Chinese pay TV market, and is expected to maintain market share at over 95 per cent through to 2014
• Licensed cable operators were recently consolidated from thousands to just over three hundred.
• Sixty per cent of all cable homes passed should be two-way homes in big-and-medium cities by end 2010 and 95 per cent by end 2011. Fifty percent of all cable homes should be two-way in other cities by 2011.
• 86.5 per cent of all cable operators transmit 30 or more analogue channels on their networks; 24 per cent of cable operators carry 40 or more analogue channels.
• The wide range of analogue channels in the basic service mean pay TV has limited appeal. Cable TV ARPU has been stagnant at around $2 for the past decade.
• Cable Internet contributes an average of ten per cent to total cable revenue
• China aims to switch-off analogue TV by 2015. Current digital cable TV subscribers are 63m (36 per cent of cable TV homes).
• Premium television is alien to the majority of Chinese viewers. Cable operators have largely failed to address this problem
• Government policy is still the driving force behind major changes in China' s cable industry, despite occasional local mavericks.

In this report:

• Comprehensive industry overview with historical data from 2002 through 2014 forecasts.
• Forecast of total market growth to 2014
• Comprehensive assessment for five selected operators in the market.
• Individual profile with 5 years' historical data and five years' forecast data of all top 22 operators
• Introduction of the overall broadcasting industry landscape
• Detailed analysis of opportunities for international investors and suppliers

Tables and charts included:

• China cable TV key facts: China cable overview 2005 -2009
• China cable TV key facts: China cable overview 2010 -2014
• China cable TV key facts: Scale of cable network capacity
• China cable TV key facts: Cable network operators by administration level
• China cable TV key facts: SARFT plan of broadcasting development in China
• China cable TV key facts : World IPTV market rank 2009: Top 10 by pay subscriber numbers
• Development of China's cable industry: Channels available on DTT
• Development of China's cable industry: Channel carriage
• Development of China's cable industry: Foreign satellite channels landed in China
• Development of China's cable industry: SARFT's Plan of broadcasting development in China
• Investment and policy environment: Foreign Investment
• Investment and policy environment: Domestic private investment
• Investment and policy environment: Timetable for digitalization
• Oriental Cable Network (Shanghai): Shanghai: Revenue contribution by service 2009
• Oriental Cable Network (Shanghai): Shanghai: Revenue contribution by service 2014
• Oriental Cable Network (Shanghai): Regional data 2009: Shanghai City
• Oriental Cable Network (Shanghai): Technology providers
• Oriental Cable Network (Shanghai): Key data 2009: Oriental Cable Network
• Oriental Cable Network (Shanghai): Shanghai Oriental Cable Network ARPU Trend
• Oriental Cable Network (Shanghai): Market size and revenue forecast
• Beijing Gehua Cable: Revenue contribution by service 2009
• Beijing Gehua Cable: Revenue contribution by service 2014
• Beijing Gehua Cable: Regional data 2009: Beijing City
• Beijing Gehua Cable: Technology providers
• Beijing Gehua Cable: Key data 2009: Beijing Gehua CATV Network
• Beijing Gehua Cable: Beijing Gehua ARPU growth forecast to 2014
• Beijing Gehua Cable: Market size and revenue forecast
• Tianjin Cable Network: Revenue contribution by service 2009
• Tianjin Cable Network: Revenue contribution by service 2014
• Tianjin Cable Network : Regional data 2009: Tianjin Municipality
• Tianjin Cable Network: Technology providers
• Tianjin Cable Network: Key data 2009: Tianjin Cable Network
• Tianjin Cable Network : ARPU growth forecast to 2014
• Tianjin Cable Network: Market size and revenue forecast
• Qingdao Cable Network: Revenue contribution by service 2009
• Qingdao Cable Network: Revenue contribution by service 2014
• Qingdao Cable Network: Regional data 2009: Qingdao City
• Qingdao Cable Network: Technology providers
• Qingdao Cable Network: Key data 2009
• Qingdao Cable Network: ARPU growth forecast to 2014
• Qingdao Cable Network: Market size and revenue forecast
• Shenzhen Topway Video Communication: Revenue contribution by service 2009
• Shenzhen Topway Video Communication: Revenue contribution by service 2014
• Shenzhen Topway Video Communication: Regional data 2009: Shenzhen City
• Shenzhen Topway Video Communication: Technology providers
• Shenzhen Topway Video Communication: Key data 2009
• Shenzhen Topway Video Communication: ARPU growth forecast to 2014
• Shenzhen Topway Video Communication: Market size and revenue forecast
• Jiangsu Broadcasting Information Network: Revenue contribution by service 2009
• Jiangsu Broadcasting Information Network: Revenue contribution by service 2014
• Jiangsu Broadcasting Information Network: Regional data 2009
• Jiangsu Broadcasting Information Network: Technology providers
• Jiangsu Broadcasting Information Network: Key data 2009
• Jiangsu Broadcasting Information Network: ARPU growth forecast to 2014
• Jiangsu Broadcasting Information Network: Market size and revenue forecast
• Hangzhou Huashu Digital TV: Revenue contribution by service 2009
• Hangzhou Huashu Digital TV: Revenue contribution by service 2014
• Hangzhou Huashu Digital TV: Regional data 2009
• Hangzhou Huashu Digital TV: Technology providers
• Hangzhou Huashu Digital TV: Key data 2009
• Hangzhou Huashu Digital TV: ARPU growth forecast to 2014
• Hangzhou Huashu Digital TV: Market size and revenue forecast
• Chengdu Xingwang Cable Network: Revenue contribution by service 2009
• Chengdu Xingwang Cable Network: Revenue contribution by service 2014
• Chengdu Xingwang Cable Network: Regional data 2009: Chengdu City
• Chengdu Xingwang Cable Network: Technology providers
• Chengdu Xingwang Cable Network: Key data 2009
• Chengdu Xingwang Cable Network: ARPU growth forecast to 2014
• Chengdu Xingwang Cable Network: Market size and revenue forecast
• Guangzhou Cable Network: Revenue contribution by service 2009
• Guangzhou Cable Network: Revenue contribution by service 2014
• Guangzhou Cable Network: Regional data 2009
• Guangzhou Cable Network: Technology providers
• Guangzhou Cable Network: Key data 2009
• Guangzhou Cable Network: ARPU growth forecast to 2014
• Guangzhou Cable Network: Market size and revenue forecast
• Foshan Pearl River Media Network: Revenue contribution by service 2009
• Foshan Pearl River Media Network: Revenue contribution by service 2014
• Foshan Pearl River Media Network: Regional data 2009
• Foshan Pearl River Media Network: Technology providers
• Foshan Pearl River Media Network: Key data 2009
• Foshan Pearl River Media Network: ARPU growth forecast to 2014
• Foshan Pearl River Media Network: Market size and revenue forecast
• Hebei Cable Network: Revenue contribution by service 2009
• Hebei Cable Network: Revenue contribution by service 2014
• Hebei Cable Network: Regional data 2009: Heibei Province
• Hebei Cable Network: Technology providers
• Hebei Cable Network: Key data 2009
• Hebei Cable Network: ARPU growth forecast to 2014
• Hebei Cable Network: Market size and revenue forecast
• Guangxi Cable Network: Revenue contribution by service 2009
• Guangxi Cable Network: Revenue contribution by service 2014
• Guangxi Cable Network: Regional data 2009: Guangxi Province
• Guangxi Cable Network: Technology providers
• Guangxi Cable Network: Key data 2009
• Guangxi Cable Network: ARPU growth forecast to 2014
• Guangxi Cable Network: Market size and revenue forecast
• Henan Cable Network: Revenue contribution by service 2009
• Henan Cable Network: Revenue contribution by service 2014
• Henan Cable Network: Regional data 2009
• Henan Cable Network: Technology providers
• Henan Cable Network: Key data 2009
• Henan ARPU growth forecast to 2014
• Henan Cable Network: Market size and revenue forecast
• Jiangxi Cable Network: Revenue contribution by service 2009
• Jiangxi Cable Network: Revenue contribution by service 2014
• Jiangxi Cable Network: Regional data 2009: Jiangxi Province
• Jiangxi Cable Network: Technology providers
• Jiangxi Cable Network: Key data 2009
• Jiangxi Cable Network: ARPU growth forecast to 2014
• Jiangxi Cable Network: Market size and revenue forecast
• Shaanxi Cable Network: Revenue contribution by service 2009
• Shaanxi Cable Network: Revenue contribution by service 2014
• Shaanxi Cable Network: Regional data 2009
• Shaanxi Cable Network: Key data 2009
• Shaanxi Cable Network: ARPU growth forecast to 2014
• Shaanxi Cable Network: Market size and revenue forecast
• Zhongguang Cable Network: Revenue contribution by service 2009
• Zhongguang Cable Network: Revenue contribution by service 2014
• Zhongguang Cable Network: Regional data 2009
• Zhongguang Cable Network: Technology providers
• Zhongguang Cable Network: Key data 2009
• Zhongguang Cable Network: ARPU growth forecast to 2014
• Zhongguang Cable Network: Market size and revenue forecast
• Yunnan Cable Network: Revenue contribution by service 2009
• Yunnan Cable Network: Revenue contribution by service 2014
• Yunnan Cable Network: Regional data 2009
• Yunnan Cable Network: Technology providers
• Yunnan Cable Network: Key data 2009
• Yunnan Cable Network: ARPU growth forecast to 2014
• Yunnan Cable Network: Market size and revenue forecast
• Jilin Cable Network: Revenue contribution by service 2009
• Jilin Cable Network: Revenue contribution by service 2014
• Jilin Cable Network: Regional data 2009
• Jilin Cable Network: Technology providers
• Jilin Cable Network: Key data 2009
• Jilin Cable Network: ARPU growth forecast to 2014
• Jilin Cable Network: Market size and revenue forecast
• Inner Mongolia Cable Network: Revenue contribution by service 2009
• Inner Mongolia Cable Network: Revenue contribution by service 2014
• Inner Mongolia Cable Network: Regional data 2009: Inner Mongolia autonomous region
• Inner Mongolia Cable Network: Technology providers
• Inner Mongolia Cable Network: Key data 2009
• Inner Mongolia Cable Network: ARPU growth forecast to 2014
• Inner Mongolia Cable Network: Market size and revenue forecast
• Shanxi Cable Network: Revenue contribution by service 2009
• Shanxi Cable Network: Revenue contribution by service 2014
• Shanxi Cable Network: Regional data 2009: Shanxi province
• Shanxi Cable Network: Technology providers
• Shanxi Cable Network: Key data 2009
• Shanxi Cable Network: ARPU growth forecast to 2014
• Shanxi Cable Network: Market size and revenue forecast
• Nanjing Broadcasting Network: Revenue contribution by service 2009
• Nanjing Broadcasting Network: Revenue contribution by service 2014
• Nanjing Broadcasting Network: Regional data 2009
• Nanjing Broadcasting Network: Technology providers
• Nanjing Broadcasting Network: Key data 2009
• Nanjing Broadcasting Network: ARPU growth forecast to 2014
• Nanjing Broadcasting Network: Market size and revenue forecast
• Xinjiang Cable Network: Revenue contribution by service 2009
• Xinjiang Cable Network: Revenue contribution by service 2014
• Xinjiang Cable Network: Regional data 2009
• Xinjiang Cable Network: Technology providers
• Xinjiang Cable Network: Key data 2009
• Xinjiang Cable Network: ARPU growth forecast to 2014
• Xinjiang Cable Network: Market size and revenue forecast

Pages: 126

Tables & charts: 166

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