January 13, 2011

In this 2nd edition of the OOH Market Monitor, IHS Screen Digest Advertising Intelligence further extends its coverage of key global out-of-home advertising markets. This report assesses global, regional and country-specific trends in Europe, North America and APAC in 2010 and their future growth potential. It further analyses the performance of leading OOH operators (JCDecaux, Clear Channel Outdoor, CBS Outdoor), including regional market shares and growth forecasts.

2010 saw a mitigated improvement on global out-of-home advertising markets. Following sharp revenue declines during recession, global OOH fails to outperform overall advertising media growth in 2010. However, the next 5 years will see OOH regain its competitive edge thanks to digital OOH developments and market consolidation in emerging territories.

Significant regional differences mark this progressive. Based on in-depth research into country-specific advertising and OOH trends, as well as operator-specific quarterly performance and market shares, IHS Screen Digest builds a detailed mapping of territorial trends and recovery outlooks.

This report builds on the "2009 Market Monitor", offering further regional granularity and forecasts, including key OOH markets in Western Europe, CEE, North America and APAC; and detailed analysis of growth trends, market shares and forecast of the leading global OOH media owners (JCDecaux, Clear Channel Outdoor, CBS Outdoor).

The report brings together new granular OOH data from IHS Screen Digest's Advertising Intelligence and insightful analyst commentary to examine these developments, with a specific focus on the US, UK and China markets, including an assessment of digital out-of-home.

Highlights:

• At 5% year-on-year growth, OOH underperforms overall media growth in 2010.
• Organic growth for the top 5 global OOH operators totals 7% in 2010.
• The UK sees the highest growth rate in Western Europe at 13% in 2010.
• Digital OOH, indoor OOH and transport will be key factors driving growth prospects in Western Europe over the next 5 years.
• 2010 sees China overtake Japan net OOH revenues.

In this report:

• Global OOH Overview
• Historic revenues and outlook
• Regional Growth
• Regional share
• Regional Focus: North America
• Historical revenues and forecasts
• OOH trends in 2009-2010
• Regional Focus: Europe
• Market overview
• Market shares by country in 2010
• Market growth by country in 2010
• Market growth by country in 2011
• Europe Country Focus: UK
• Market overview
• DOOH trends
• Regional Focus: APAC
• Market overview
• APAC growth by country in 2010 & 2011
• APAC OOH share by country in 2010
• APAC Country Focus: China
• Market overview
• Global OOH operator trends
• Global revenue trends
• Global growth trends
• Regional market shares
• Operator Focus: JCDecaux
• Global overview
• Regional revenue breakdown
• Country presence
• Operator Focus: Clear Channel Outdoor
• Global overview
• Regional revenue breakdown
• Country presence
• Operator Focus: CBSOutdoor
• Global overview
• Regional revenue breakdown
• Country presence

 

Tables and charts included:

• US OOH yoy growth
• Western Europe yoy growth (constant 2009 Euro)
• CEE yoy growth (constant 2009 Euro)
• Europe Map: Market shares by country in 2010
• Europe Map: Market growth by country in 2010
• Europe Map: Market growth by country in 2011
• UK OOH split by segment in 2010
• UK quarterly yoy growth by segment 2009-2010
• UK net quarterly OOH revenues (£m)
• UK digital OOH share evolution 2008-2015
• UK average sale per digital OOH screen
• UK net digtial OOH revenues (£m)
• APAC OOH vs. All media yoy growth
• APAC annual OOH revenues (constant 2009 Euro) and yoy growth rate
• APAC Map: yoy growth in 2010
• APAC Map: yoy growth in 2011
• Share of leading markets in APAC
• APAC Map: OOH share in 2010
• Japan and China yoy growth rate comparison
• China OOH vs. All Media yoy growth rate
• China operator shares
• China annual OOH revenues by format
• China digital OOH growth rate
• China DOOH share in 2010
• Global revenues by operator (constant 2009 Euro)
• Global operators annual revenues (constant 2009 Euro)
• Operators quarterly organic growth
• Combined growth leading operators
• Leading operators nominal yoy growth (constant 2009 Euro)
• Western Europe leading operator shares
• NAM leading operator shares
• CEE leading operator shares
• APAC leading operator shares
• JCD nominal vs. organic quarterly yoy growth
• JCD annual revenues and forecasts (Euro m)
• JCD presence in Europe map
• JCD revenue breakdown by region (Euro m)
• JCD global presence map
• CCO nominal vs. organic quarterly yoy growth
• CCO annual revenues and forecasts (Euro m)
• CCO presence in Europe map
• CCO revenue breakdown by region (Euro m)
• CCO global presence map
• CBSO nominal vs. organic quarterly yoy growth
• CBSO annual revenues and forecasts (Euro m)
• CBSO presence in Europe map
• CBSO revenue breakdown by region (Euro m)
• CBSO global presence map

Pages: 32

Tables & charts: 55

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