January 26, 2011

This 24-page long, quarterly report combines Advertising Intelligence data and analyst commentary covering key Western Europe TV advertising markets (with special emphasis on each of the 'Big Five' markets) and analysis on the 'Big 8' broadcasting groups performance in terms of advertising revenues, over the period 2010-2014.

This market monitor report incorporates actual revenues reported by 'Big 8' broadcasting companies (Antena 3, ITV, M6, Mediaset, ProSiebenSat.1, RTL, Telecinco, TF1) in Q3, 2010, as well as Screen Digest estimates for Q4 and forecasts for all quarters of 2011. The report looks at the recent performance of these key European broadcasters in the free-to-air and multichannel segments they are operating (revenues, audience share) and puts it in perspective in their domestic markets.

Highlights:

• Television advertising in 2010 showed a growth of nearly 8% on average in Western Europe, with UK (14%) and Sweden (20%) outperforming the rebound.
• TV outperformed the overall advertising market in 2010 - it is recovering earlier and stronger than any other traditional media. Revenue growth was mostly driven by cost inflation in an inelastic market.
• In the first nine months of 2010, net ad revenues reported by key European broadcasters showed a strong rebound with several posting high double-digit growth (e.g. Telecinco, ITV, M6).
• TV viewing increased to new all-time records in several markets (France and Germany in particular).
• For 2011, with sluggish economic conditions to remain and no major sports events, we expect the TV advertising growth to slow-down to low single-digit in most markets.

In this report:

• Western Europe's 'Big 8' television companies: Antena 3, ITV, M6, Mediaset, ProSiebenSat.1, RTL, Telecinco, TF1
• 1Q10 to 3Q10 net advertising revenues by quarter, 4Q10 and 2011 forecasts
• 2011-2014 ad revenue forecasts by market and broadcaster

Tables and charts included:

• Total advertising market growth (UK, France, Germany, Spain, Italy) 2009-2011
• Real GDP growth (UK, France, Germany, Spain, Italy) 2010 Q1 to Q3
• Television advertising revenues growth (2009-2011)
• TV advertising growth 2010 v. 2009 (for each of Western Europe?s 16 market and map)
• France television advertising revenues (2004-2014) (value and yoy growth rates)
• France television advertising revenues (2010-2011, quarterly)
• TF1 group: Domestic TV NAR annual growth (long term)
• TF1 core channel NAR, quarterly growth (%)
• TF1 group: TV NAR quarterly growth (%)
• M6 group: long term TV NAR growth
• M6 group: Domestic TV NAR annual growth (long term)
• 2010 audience shares
• France audience shares 2008-2010 (FTV, TF1, M6, Multichannel)
• France: daily TV viewing (1999-2010)
• Germany television advertising revenues (2004-2014) (value and yoy growth rates)
• Germany television advertising revenues (2010-2011, quarterly)
• P7S1 German free TV advertising revenues (quarterly)
• P7S1 German free TV advertising revenues (annual)
• RTL Group German TV NAR (quarterly)
• RTL Group German free TV advertising revenues
• TV viewing time in Germany
• Germany audience shares 2010-2011 (ARD, ZDF, P7, S1, RTL)
• Germany shares of multichannel TV advertising
• Mediaset TV advertising (yoy growth)
• Italy: Multichannel TV NAR: Sky Italia is leader in 2010
• Mediaset annual audience share
• Italy television advertising revenues (2010-2011, quarterly)
• Italy television advertising revenues (2004-2014) (value and yoy growth rates)
• Italy Multichannel audience share 9m 2010
• Italy: Pay DTT is biggest contributor to Mediaset's multichannel TV NAR
• Spain television advertising revenues (2010-2011, quarterly)
• Spain television advertising revenues (2004-2014 annual: value and yoy growth rates)
• Antena 3 TV: quarterly NAR (2010-2011)
• Telecinco: revenue NAR (2010-2011)
• Telecinco: Flagship vs. multichannel contribution to TV NAR (Euro m)
• Antena 3: Flagship vs. multichannel contribution to TV NAR (Euro m)
• Spain: TVE and Telecinco only incumbent groups to grow audience in 9m 2010
• UK: quarterly TV NAR (ITV, Five, BSkyB, Channel 4) (£m)
• UK television advertising revenues (2004-2014) (value and yoy growth rates)
• UK total television advertising revenues (2010-2011, quarterly)

Pages: 24

Tables & charts: 40

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