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Out-of-Home Advertising in China

January 05, 2011


In 2010, China overtakes Japan to become the second biggest OOH market globally after the US. This Insight Report provides an overview of Chinese market characteristics including revenue trends and digital outdoor developments. It further analyses the key factors underpinning the market's growth and its future growth forecasts.

In 2010, China overtakes Japan to become the second biggest OOH market globally after the US. This Insight Report provides an overview of Chinese market characteristics including revenue trends and digital outdoor developments. It further analyses the key factors underpinning the market's growth and its future growth forecasts.

Tables and charts included:

  • China OOH & DOOH revenues
  • Digital share of total OOH
  • China OOH Operators
  • Market share by Media in 2010

Pages: 5

Tables & charts: 4

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