November 16, 2011

Total hardware on a global basis is down 10 per cent, undoing the 8 per cent year-on-year growth seen in Q2, resulting in 2011's to-date performance showing definite evidence of overall decline. PS3 is the only format to experience year-on-year growth, its later entry into the hardware cycle and early-stage pent-up demand continuing to unlock sales for the console. Decline was driven most strongly by DS/DSi, unsurprising given that its successor, the 3DS, has now been fully available for over two quarters.

USA is the worst-performing territory this quarter, but PS3 achieves higher year-on-year growth than in PAL, which breaks its recent habit of being the most robust territory in terms of year-on-year performance, with significant declines in PS2, Xbox 360 and DS/DSi.

Highlights:

• PS3 achieves year-on-year growth of over 10 per cent, the only format to see any uptick during a difficult quarter.
• After suffering severe losses in the past year on the back of demanding comparatives, the Wii's share of hardware sales begins to flatten out.
• Japan reasserts itself in terms of share of worldwide hardware volumes, thanks to the 3DS and twilight vitality of the PSP.

In this report:

• Hardware volumes: World
• Hardware volumes: PAL
• Hardware volumes: USA
• Hardware volumes: Japan
• Hardware installed base forecast: World
• Hardware volumes forecast: World
• Hardware volumes market share: TV consoles
• Hardware volumes market share: Handhelds
• Hardware volumes, per-territory breakdown

Tables and charts included:

• World sales volumes
• World sales volumes, YoY change
• PAL sales volumes
• PAL sales volumes, YoY change
• USA sales volumes
• USA sales volumes, YoY change
• Japan sales volumes
• Japan sales volumes, YoY change
• World installed base forecast: TV consoles
• World installed base forecast: Handhelds
• World sales volumes forecast: TV consoles
• World sales volumes forecast: Handhelds
• World market share, TV consoles
• World market share, handhelds
• Hardware format volumes, per-territory
• World total, per-territory

Pages: 9

Tables & charts: 16

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