November 29, 2011

Free content and games continued to drive growth in revenues and downloads from major mobile application stores in Q3 2011. In the US, games accounted for over 72 per cent of top grossing iPhone applications and more than 60 per cent of top grossing Android apps during the quarter. This report, IHS Screen Digest's first quarterly Mobile Market Monitor: Application Stores Tracker report, provides analysis of the top performing applications (free, paid and grossing) by category, price and business model for Apple's App Store (in the US, UK, France Germany and Italy) and Google's Android Market (US and UK only). This report also provides a detailed focus on how TV companies and telcos with TV services have deployed smartphone and tablet applications to serve video content, complement existing shows and services and reach a new audience.

Games was the leading content category across all the stores tracked by IHS Screen Digest in Q3 2011. Free-to-download content, monetised via in-app purchase has been a major driver of growth in the overall mobile applications business in 2011.

Investment and M&A activity in mobile content and services companies continued to grow year-on-year in Q3, although funding activity was down from the record levels of investment seen in Q1 2011.

Highlights:

• Mobile content and services companies close $1.9bn funding in Q3
• Games take 70 per cent + of US App Store revenues
• Free content drives revenues
• Android to mount challenge to Apple's App dominance with 1bn installed base
• TV companies look to apps for new ways to reach audience

In this report:

• Analysis of the top performing US and UK Android Market and Apple App Store applications by download category, business model and content type, for top free, paid, and grossing applications
• Analysis of the performance of games vs. other apps for France, Germany, Italy and Spain Apple App Store
• Content pricing and business model analysis
• Analysis of TV company and Telco app strategies

Tables and charts included:

• Mobile content and services funding deals
• Selected mobile applications related funding deals
• Selected mobile applications related M&A deals
• World: total active smartphones by OS
• World: total active smartphones by region
• World: total app revenues by OS/store
• USA: top paid, free and grossing iPhone apps - Q3 2011
• USA: top paid, free and grossing Android apps - Q3 2011
• USA: top grossing apps - free vs. paid, business model
• UK: top paid, free and grossing iPhone apps - Q3 2011
• UK: top paid, free and grossing Android apps - Q3 2011
• UK: top grossing apps - free vs. paid, business model
• France, Germany, Italy, Spain: Top paid, free, grossing iPhone apps
• France, Germany, Italy, Spain: top grossing apps - free vs. paid, price, business model
• USA: TV company app releases with video content
• USA: TV company app releases by store
• USA: TV company app releases by category
• USA: top Q3 iPhone apps by company
• USA: TV company app releases by company 2009-present
• UK: TV company app releases by store
• UK: TV company app releases by category
• UK: top Q3 iPhone apps by company
• UK: TV company app releases by company 2009-present
• UK: BSkyB smartphone and tablet apps
• EU: TV company app releases by category, store, country, free vs. paid
• EU: top charting iPhone apps by category, video content

Pages: 22

Tables & charts: 26

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