By
Charlotte Jones

Over 2,000 digital screens were installed across Europe in the period July to end September 2011 bringing the active digital screen base to over 16,000 in Q3 2011. It was also the second consecutive quarter more 2D screens were installed than 3D, as the wider 2D digital roll-out continues to provide stronger growth in the overall digital context. Digital conversion rates in the top five W Europe continue to spearhead the drive, accounting for the vast majority or over 75 per cent of the European digital screen total. However, there are also signs that several C E European territories are also experiencing a surge in activity, as four of the top ten territories with the highest total of Q3 net installations were located here.

Average digital screen penetration reached 45 per cent across total Europe in Q3 2011 a sharp increase since the 40 per cent average penetration rate recorded just three months prior. There are now 11 territories with majority of screens digitised, including for the first time Finland and Poland in Q3. Poland became only the second territory in CE Europe to achieve majority digital status.

Highlights:

• Total digital screens in Europe increased 15.0 per cent to exceed a 16,000 screen threshold in Q3 2011
• France now exceeds 3,000 digital screens
• Six territories record over 100 net screens in Q3 alone
• 3D screens hit over 10,000 in Europe
• Average digital screen penetration by territory now in the region of 45 per cent
• A total of 31 major exhibition circuits in Europe have reached over 70 per cent digital capacity

In this report:

• Just over 16,000 digital screens now active in Europe
• New record for net installations in UK, Germany and Poland
• 2D screens continue to proliferate widely over 3D in Q3
• Digital screen penetration hits an average 45 per cent in Europe
• French market exceeds 3,000 digital screens
• UK hits 65 per cent of screens converted to digital
• Cinemaxx leads digital race of top three circuits in Germany
• Yelmo completes full digital upgrade in Spain
• Space Cinema reaches 70 per cent digital milestone
• D-cinema round up Q3 2011
• Pan-European circuits spearheading digital drive

Tables and charts included:

• Cumulative d-screen deployment in Europe (Q3 2009-Q3 2011)
• D-screen deployment in top five European territories by quarter (Q3 2009-Q3 2011)
• Net digital installations ranked by territory Q3 2011
• Digital screens split by 2D and 3D capability in W Europe (Q3 2009-Q3 2011)
• Ranking of territories in Europe by digital screen penetration Q3 2011
• Market share of 3D formats in France
• Digital Exhibitor Profiles: France
• Market share of 3D formats in UK
• Digital Exhibitor Profiles: UK
• Market share of 3D formats in Germany
• Digital Exhibitor Profiles: Germany
• Market share of 3D formats in Spain
• Digital Exhibitor Profiles: Spain
• Market share of 3D formats in Italy
• Digital Exhibitor Profiles: Italy
• Digital progress of pan-European circuits Q3 2011
• Leading circuits by digital conversion rates Q3 2011

Pages: 14

Tables & charts: 18

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