December 06, 2011

Passive TV viewing is progressively becoming something of the past and the will to express opinions on anything, anywhere and at any time has never been stronger. In the past 12 months, start-up companies, pay TV operators, vendors and broadcasters have developed what is called social TV applications (STV apps). Those apps let the user interact and share comments about specific TV shows or movies while watching. There are approximately 6.5m registered social TV app users in the US expected to generate about 220m check-ins and comments in 2011. This report aims to provide some initial directions and strategy insights into this new industry segment.

Tables and charts included:

• US Social TV app forecast, 2010 to 2015
• GetGlue check-ins, January 2011 to October 2011
• Primary Pay TV penetration by country, 2011
• TV company social TV deployment strategies
• World mobile devices sales forecasts, 2010 to 2015
• World smartphone installed base by OS, 2007 to 2015
• Western Europe OS market share, 2011 and 2015
• US OS market share, 2011 and 2015
• Application stores revenues, 2008 to 2015
• Global mobile advertising spend, 2007 to 2015

Pages: 18

Tables & charts: 12

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