German ad pessimism dispelled

The German ad market recovered in 2010, by growing by 2.7%. Adspend growth was driven by favourable macro-economic conditions and low advertising prices. For 2011, Screen Digest expects growth to slow-down alongside the economy, to 2%. TV should outperform the market again, partly due to the growing retail category.

Tables and charts included:

Germany: advertising v. GDP growth (2002-2014)
Germany: ad market growth by media category (2008-2014)

Pages: 4

Tables & charts: 2

Tags:

Countries: Germany

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Related Data

Market overview
Germany: Revenue by media - 30 Apr 12

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