March 17, 2011

Following the launch of a number of new connected devices and the introduction the US market for transactional movies experienced a 38 per cent year-on-year growth in 2010. Growth was driven by iVOD as digital rental is increasingly becoming consumers' favoured way of consuming digital movies with a strong growth in 2010 and iVOD revenue outperforming EST revenue by 2015.

Tables and charts included:

• Share of transactional online movie spending in the US, split by platform (2009 and 2010)
• US online movies consumer spending in $bn, split by iVOD and EST (2004-2015)
• US online movie transactions in millions, split by iVOD and EST (2004-2015)

Pages: 5

Tables & charts: 3

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