April 11, 2011

In 2010, total French ad market grew by 5.7 per cent to Euro 10.4bn, following two years of decline. This insight report, written by Vincent Létang, head of advertising research, focuses on the French advertising market. The report analyses how each media category fared in terms of advertising revenues in 2010: television, internet, magazines, newspapers, radio, out-of-home. The report also highlights the key events of 2010 in the French media industry as well as key trends affecting each media category. A focus is made on television and the main French broadcasters. An abstract of this report was published in the Screen Digest newsletter of April 2011.

Tables and charts included:

• Advertising market overview - revenues by media (Euros)
• Main TV groups and channels
• Advertising revenues by media - year-on-year growth
• Market shares in 2010
• Revenues and market share by media category (2010)
• Market ratios and benchmark (2010)
• French Media Map: Television and Outdoor

Pages: 8

Tables & charts: 7

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