April 20, 2011

The world PC social network games market outperformed forecasts in 2010 and broke the $1 billion size for the first time. Second half 2010 performance of games on Facebook resulted in a turnaround for the year, with early year drops in user numbers arrested by operators adjusting strategies to match Facebook's changed platform notification policies and through the release of major new content.

This 2010 market review report provides the latest IHS Screen Digest forecasts for a sector only established towards the end of 2007 but one which has become a major pillar of the digital games opportunity. It provides commentary on business model performance and acts as an annual companion to our quarterly market monitor researching and providing analysis of this fast moving sector.

The market for PC social network games is dominated by one company, Zynga, which held 39% share of the market in 2010. Zynga remained the only company generating microtransaction spend and lead generation and advertising revenues above $100m. This report also examines in detail the performance of the top ten PC social network games companies and their current ranking within the market.

Highlights:

• World PC social network games market reached $1.4 billion / EURO1 billion in 2010
• Facebook remained the biggest platform for servicing social network games globally
• Zynga remained the largest games operator in this sector with 39% share of the global market
• USA remained the biggest market for PC-based social network games with a share of 40% - UK is the second biggest market
• Spend on microtransactions within freemium games accounted for 82% of the market in 2010

In this report:

• Business models in social network games
• World forecasts for social network games spend
• Market and business model performance commentary
• Multi-device access to social network games content
• Regional market share commentary
• Key territory market sizes
• Monthly active game user forecasts and commentary
• Comparison of MAUs across different social networks
• Dashboard profiles of top ten social network games operators for 2010
• Market performance and expected key trends for 2011

Tables and charts included:

• World PC social network games market, 2010 and forecasts to 2015, $m
• World market for PC social network games microtransactions, 2010 and forecasts to 2015, $m
• World market for PC social network games lead generation, 2010 and forecasts to 2015, $m
• World market for PC social network games advertising, 2010 and forecasts to 2015, $m
• 2010 Business model value share %
• 2010 Regional market share %
• Key territory market sizes, 2010
• Key territory market sizes, 2015
• Regional average monthly active games user forecasts, 2010 and forecasts to 2015
• Average MAUs of games during 2010 by social network
• Top 5 games operators in 2010
• Zynga: Business model share, 2010
• Zynga: Key title stats, Dec 2010
• EA Playfish: Business model share, 2010
• EA Playfish: Key title stats, Dec 2010
• Disney Playdom: Business model share, 2010
• Disney Playdom: Key title stats, Dec 2010
• Crowdstar: Business model share, 2010
• Crowdstar: Key title stats, Dec 2010
• RockYou: Business model share, 2010
• RockYou: Key title stats, Dec 2010
• Five Minutes: Business model share, 2010
• Five Minutes: Key title stats, Dec 2010
• Elex: Business model share, 2010
• Elex: Key title stats, Dec 2010
• PopCap Games: Business model share, 2010
• PopCap Games: Key title stats, Dec 2010
• Wooga: Business model share, 2010
• Wooga: Key title stats, Dec 2010
• Rekoo: Business model share, 2010
• Rekoo: Key title stats, Dec 2010

Pages: 33

Tables & charts: 31

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