By
Daniel Simmons


Edward Border

Pay TV STB shipments grew to 145m units in 2010, driven by satellite and cable, compensating for free to air (FTA) set-top box shipment decline, resulting in a stable overall STB market in 2010. The shift in market share from FTA to pay TV STBs saw industry revenue grow to 14bn EURO. This effect was enhanced as the product mix within pay TV STBs became further weighted towards higher value HD and DVR STBs, stabilising average selling prices (ASPs).

However, STB shipment volumes will decline by 9% in 2011 due to reduced demand for DTA STBs in North America and satellite pay TV STBs in India - two of the key growth drivers in 2010. These STBs have low ASPs so industry revenue will decline by just 3%. Increased demand for digital terrestrial STBs, as much of Western Europe gears up for analogue switch off in 2012, will also help buoy revenues in 2011.

This is a short term decline. The industry will continue to grow over the long term with unit shipments reaching 219m units in 2015, generating over 15bn EURO of revenue.

Highlights:

• 199m STBs were shipped in 2010, of which 145m were for pay TV operators and 54m were FTA
• These shipments generated 14bn EURO in revenue
• Both STB revenues and shipments will fall in 2011, but will ultimately grow to 2015
• Pace was the market leader for volumes of pay TV STBs shipped in 2010
• Motorola continued as the market leader for revenues from pay TV STBs
• Echostar continued to have the highest average selling price for a pay TV STB

In this report:

• Global set-top box shipment volumes static at 199m in 2010
• Global set-top box shipments were worth 14bn EURO in 2010
• Pay satellite HD STB volumes grew 76% in 2010
• China continues to be major long term growth driver for cable STBs
• IPTV shipments remained steady in 2010
• DTT peaked in 2009 but market will remain significant
• Free DTH will grow steadily from 2010 onwards
• High-end STB shipments to grow year-on-year
• HD DVR revenues exceeded SD non-DVR for first time in 2010
• Asia-Pacific was the biggest market in 2010, overtaking North America
• Industry value will remain in North America and Western Europe
• 36m internet-connectable pay TV shipments in 2010
• Hybrid satellite and cable overtook IPTV shipments in 2010
• Western Europe and USA dominate pay TV hybrid set-top box market
• Pace becomes global number 1 by volume
• Motorola held the top place in revenue terms
• Echostar remain number 1 for average selling prices

Tables and charts included:

• Global set-top box shipments (2007-2015)
• Global set-top box revenues (2007-2015)
• Global pay satellite set-top box shipments by box-type (2007-2015)
• Global cable set-top box shipments by box-type (2007-2015)
• Global IPTV set-top box shipments by box-type (2007-2015)
• Global free satellite set-top box shipments by box-type (2007-2015)
• Global free DTT set-top box shipments by box-type (2007-2015)
• Global set-top box shipments by platform (2007-2015)
• Global set-top box revenues by platform (2007-2015)
• Global set-top box shipments by box type (2007-2015)
• Global set-top box revenues by box type (2007-2015)
• Global set-top box shipments by Region (2007-2015)
• Global set-top box revenues by Region (2007-2015)
• North America set-top box shipments by platform (2007-2015)
• Western Europe set-top box shipments by platform (2007-2015)
• Eastern Europe set-top box shipments by platform (2007-2015)
• Asia-Pacific set-top box shipments by platform (2007-2015)
• Latin America set-top box shipments by platform (2007-2015)
• Middle-East and Africa set-top box shipments by platform (2007-2015)
• Hybrid STB shipments by platform (2007-2015)
• Hybrid STB shipments by region (2007-2015)
• Top 20 STB vendors by shipment volumes (2010)
• Top 5 STB vendors by market share of shipments (2010)
• Top 20 STB vendors by revenues (2010)
• Top 5 STB vendors by market share of revenues (2010)
• Top 20 STB vendors by average selling price (ASP) (2010)

Pages: 24

Tables & charts: 26

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