July 06, 2011

3D video on Blu-ray Discs (BD3D) in 2010 sold over half a million units to consumers following its mid-year launch at retail on June 22. Now that BD3D has completed its first full year of retail sales, IHS Screen Digest estimates the format has sold a total of 1.75m units to date, not including those that were bundled with various hardware packages. So far in 2011 US consumers have bought 1.2m units. For comparison, in Blu-ray Disc's (BD) first year on the market the format sold just 363,000 units, although BD sales ramped up faster than we're likely to see with BD3D, as the relatively limited amount of 3D product will mean fewer titles coming to market.

Tables and charts included:

• Number of titles released each year: BD3D vs. BD
• Top Five BD3D Titles: Inception-to-date retail sales
• BD3D vs. Blu-ray Households: First Two Years

Pages: 5

Tables & charts: 3

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