Free for All: In-app Purchases to Dominate Smartphone App Business

By
Jack Kent

January 16, 2012

More than 95 per cent of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone apps business in 2011. Free apps have been deployed by host of companies across the mobile business including games developers, TV companies and mobile operators.

Tables and charts included:

USA: top grossing iPhone apps - free vs. paid (per cent) Q3 2010 - Q3 2011
World: smartphone app downloads (bn) 2010 - 2015
World: paid download vs. in-app purchase revenue share (per cent)
UK: Q3 2011 - iPhone in-app purchase content type
USA: Q3 2011 - iPhone in-app purchase content type
USA and Europe: TV company apps - free vs. paid
Glu mobile: smartphone and tablet games revenues
Facebook: total (m) and mobile (per cent) users
Zynga: PC and mobile daily active users (m)
Gree and DeNA: mobile games related revenues ($m) and users (m)

Pages: 11

Tables & charts: 10

Tags:

Countries: France Germany Italy Spain UK USA
Companies: Apple AT&T DeNA Deutsche Telekom Everything Everywhere Facebook France Telecom Glu Mobile Google Gree Microsoft Nokia Orange Research In Motion SFR Sprint Telefonica Verizon Vodafone Zynga

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