January 19, 2012

China's TV advertising market grew by 11 per cent in 2011 to a market volume of Euro 24bn. Key metrics such as adspend per capita highlight that TV advertising is still undercapitalized. But regulatory changes are threat to sustainability of double-digit growth looking forward.

Highlights:

• Chinese net TV advertising market was worth Euro 24bn in 2011, up 10 per cent from 2010
• National broadcaster CCTV underperforms regional and local channels
• Regulation to ban ad breaks within programmes is putting TV ad industry under pressure

In this report:

• China net TV advertising revenue 2011
• Forecast China net TV advertising growth 2012
• CCTV recorded new record in up-front sales 2012
• Regional and local broadcasters are outperforming CCTV ad growth

Tables and charts included:

• China TV adspend per capita
• China net TV advertising revenues in Euro bn

Pages: 4

Tables & charts: 2

Tags: