More declines for European Video in 2011
In 2011, European consumers spent Euro 9.2bn buying and renting movies across physical and digital video platforms. Consumption of filmed entertainment through digital platforms - across TV-based video-on-demand (TV VOD), digital retail and rental via computers and internet connected televisions - continues to grow rapidly. These are exciting new areas for video but in 2011 the European picture was dominated by physical product. DVDs and BDs remain by far the preferred method for watching video in the home accounting for 82.6 per cent of video transactions. Indeed, year on year increases in the consumption of video through digital platforms, whilst impressive, are slowing; an indication that in the longer term such platforms are likely to fulfil a sizable niche within the wider video market, rather than growing to replace physical product altogether.
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