Console market enters transition zone

By
Piers Harding-Rolls

April 05, 2012

2011 sees the traditional games industry move into a complex transitional phase composed of overlapping lifecycles. From a worldwide hardware perspective, we see Nintendo maintaining market dominance despite experiencing erosion, Microsoft achieving stability with its seven-year-old console, and Sony treading water as sales growth in PS3 is countered by declines in older formats.

Nintendo's share of worldwide consumer spend for TV consoles has suffered in the past two years, with Microsoft gaining ground thanks to its leading leveraging of digital content and services. Sony also sees gains in this regard, but doesn't yet match Microsoft in terms of subscription strategy.

2012 expectations, plus performance of motion-based controllers Move (from Sony) and Kinect (from Microsoft), are also given consideration, as traditional gaming continues to come under pressure from non-specialist devices and platforms.

Highlights:

Japan sees lesser decline in hardware sales volume, due to it operating on a different set of lifecycles to other territories
Microsoft's Kinect peripheral increased its share of the motion-control gaming segment.
Sony delivers hardware growth on the PS3 front in Western Europe, but only modestly so.

In this report:

Games hardware manufacturer volume share
Software sales volume by platform manufacturer
Software sales value by platform manufacturer
Move & Kinect sales volume share
World TV console spend comparison
World hardware volumes: Year on year
World software volumes: Year on year
World software value: Year on year
USA performance
Western Europe performance
Japan performance
World hardware volumes: 2012 expectations
World software volumes: 2012 expectations
World software value: 2012 expectations

Tables and charts included:

Hardware sales volume 2010 vs 2011
Hardware sales volume 2010 vs 2011, manufacturer share
Software sales volume 2010 vs 2011
Software sales 2010 vs 2011, manufacturer share
Software sales value 2010 vs 2011
Software sales value 2010 vs 2011, manufacturer share
New Move and Kinect enabled consoles, 2010 vs 2011
Move and Kinect enabled consoles, share
Console content and service consumer spend split by packaged and online, 2011
Xbox 360, Wii, PS3 consumer spend share
Hardware sales volume, 2010 and 2011
Hardware sales volume, year on year change
Software sales volume, 2010 and 2011
Software sales volume, year on year change
Software sales value, 2010 and 2011
Software sales value, year on year change
USA market performance, 2010 vs 2011
Western Europe market performance, 2010 vs 2011
Japan market performance, 2010 vs 2011
World hardware volumes, 2011 and 2012
World hardware volumes, year on year
World software volumes, 2011 and 2012
World software volumes, year on year
World software value, 2011 and 2012
World software value, year on year

Pages: 14

Tables & charts: 26

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