Movies thrive on US basic cable: heavy investment in movie rights is playing well with subscribers
The pay TV landscape has become dominated by a plethora of cable networks, the most successful being in the general-entertainment genre. In recent years, two interesting trends have come to the forefront: the rise in prominence of reality television, and the sale of movie content into basic cable rather than to broadcast television. While customers have flocked to cable because of increasing amounts of original content, growth in the amount of movies aired on cable is another weapon in programmer's arsenals. In 2011 IHS Screen Digest counted that nearly 10K unique English language movies were aired on basic cable networks. Our most recent study in the matter surveyed 79 basic cable networks complete 24 hour schedules for 345 days in 2011, the findings are presented below.
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