June 15, 2012

The pay TV landscape has become dominated by a plethora of cable networks, the most successful being in the general-entertainment genre. In recent years, two interesting trends have come to the forefront: the rise in prominence of reality television, and the sale of movie content into basic cable rather than to broadcast television. While customers have flocked to cable because of increasing amounts of original content, growth in the amount of movies aired on cable is another weapon in programmer's arsenals. In 2011 IHS Screen Digest counted that nearly 10K unique English language movies were aired on basic cable networks. Our most recent study in the matter surveyed 79 basic cable networks complete 24 hour schedules for 345 days in 2011, the findings are presented below.

Tables and charts included:

• Cable Industry Cash Flows ($bn) (2000-2016)
• Net Annual Household Savings by Quintile (000)
• English Movie Air Time as Percent of Total Air Time
• 2011 Movies by Theatrical Release Year
• Top 10 Most Played Movies on Basic Cable in 2011
• Percentage of Movie Genres on Basic Cable in 2011
• Network Air Time as Percent of Total Air Time on Basic Cable in 2011
• Top 25 Movie Networks - Movie Air Time as Percent of Total Air Time
• FX Network Movie Genres
• Top 10 Most Played Movies on FX in 2011
• USA Network Movie Genre
• Top 10 Most Played Movies on USA Network in 2011
• TBS Movie Genre
• Top 10 Most Played Movies on TBS Network in 2011

Pages: 10

Tables & charts: 14

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