European Online Advertising Expenditure: AdEx Benchmark 2011

By
Eleni Marouli

Daniel Knapp

July 09, 2012

Published in conjunction with IAB Europe, this comprehensive report covers online advertising expenditure in 2011 based on data collected from 26 markets. It analyses online ad spend by format, by country, and in context of the economy.

Tables and charts included:

Online grows 14.5 per cent in 2011
Online ad spend: Europe vs USA
European online advertising: year-on-year growth (per cent)
Online advertising growth over time
Online advertising in context: Year-on-year growth
Top 10: Total by country 2011 and 2010 (Euro m)
Rest of Europe: Total by country 2011 and 2010 (Euro m)
CEE countries grew the strongest in 2011
2011 online share of all media ad spend (per cent)
Online ad spend per capita in 2011
Online ad spend per capita continues to grow despite total ad spend per capita decline
Paid-for-search remains the largest segment
Western Europe: share of formats in 2011
CEE: share of formats in 2011
YoY growth in European Display 2007-2011
Top 10: Display value by country 2011 and 2010 (Euro m)
Rest of Europe: Display value by country 2011 and 2010 (Euro m)
Display value and growth
Top 10: 2011 YoY Display growth by country
Rest of Europe: 2011 YoY Display growth by country
Top 10: Classifieds & Directories value by country 2011 and 2010 (Euro m)
Rest of Europe: Classifieds & Directories value by country 2011 and 2010 (Euro m)
Classifieds & Directories value and growth
Top 10: 2011 YoY Classifieds & Directories growth by country
Rest of Europe: 2011 YoY Classifieds & Directories growth by country
YoY growth in European Search 2007-2011
Top 10: Search value by country 2011 and 2010 (Euro m)
Rest of Europe: Search value by country 2011 and 2010 (Euro m)
Search value and growth
Top 10: 2011 YoY Search growth by country
Rest of Europe: 2011 YoY Search growth by country
Mobile display ad spend in 2011 (Euro m)
Mobile display as a share of online display in 2011
Smartphone penetration in Europe 2005-2016
Total video ad spend (Euro m)
Video as a share of online display
Online video consumption: Big Five markets
Spend by format and by country: Western Europe (Euro m)
Spend by format and by country: Central and Eastern Europe (Euro m)
Top Properties December 2011
Top Ad Publisher Sites 2011
Internet Penetration in Europe 2011

Pages: 50

Tables & charts: 43

Tags:

Countries: Austria Belgium Bulgaria Croatia Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey UK

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