Getting to the UX of the matter: Comcast's X1 shows operator hand in countering Internet competition
Comcast launched it new X1 set-top box in Boston in late May, in the wake of making it the showcase device of the NCTA show in the city earlier that month, which also featured peaks into the future of the pay TV user experience (UX) from many key tech vendors. The key to the future of pay TV competitiveness against over-the-top Internet-based video services is moving the storage and processing of consumer instructions from the set-top box to the cloud where it's no longer limited in its current capabilities or upgrade possibilities by the cost of premises equipment.
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