Market Monitor: Advertising in China (2011)
ByAugust 09, 2012
This market monitor explores the status quo and scope for development of the Chinese advertising market across all media. It sets out by relating the advertising market to the general macroeconomic environment and continues to look at each advertising medium, from TV over print and out-of-home to online advertising. It concludes that China's advertising market will grow with a compound annual growth rate (CAGR) of 13.3 per cent from 2012 to 2015. In a following section, the TV and online advertising markets are analysed in greater detail. The TV advertising market is spilt between national, provincial and local broadcasters, including by-broadcaster revenue data. Similarly, the online advertising market is dissected by format and revenues of companies such as Baidu and Sohu are analysed.
Tables and charts included:
Tables & charts: 22
Companies: Anhui Television Beijing Broadcasting Station Hunan Broadcasting System Jiangsu Broadcasting Corporation Radio and Television Group of Zhejiang Shanghai Media Group (SMG) Shandong Broadcasting System Shenzhen Media Group Southern Media Corporation (SMC) Tianjin Broadcasting Group Baidu NetEase Sina Sogou Sohu Tencent
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