August 09, 2012

This market monitor explores the status quo and scope for development of the Chinese advertising market across all media. It sets out by relating the advertising market to the general macroeconomic environment and continues to look at each advertising medium, from TV over print and out-of-home to online advertising. It concludes that China's advertising market will grow with a compound annual growth rate (CAGR) of 13.3 per cent from 2012 to 2015. In a following section, the TV and online advertising markets are analysed in greater detail. The TV advertising market is spilt between national, provincial and local broadcasters, including by-broadcaster revenue data. Similarly, the online advertising market is dissected by format and revenues of companies such as Baidu and Sohu are analysed.

Tables and charts included:

• Key economic indicators
• Advertising as share of GDP
• Correlation advertising and GDP growth
• Advertising media mix 2005-2015
• Compound annual growth rate China advertising ininternational context
• Ad spend per capita in international context
• TV advertising by type of broadcaster
• Top provincial broadcasters in terms of advertising revenue
• TV ad spend per capita in international context
• Online advertising market share over time
• Online advertising revenue growth
• Online advertising by format
• Online search market share by company
• Online display advertising share by company
• Online video advertising growth

Pages: 15

Tables & charts: 22

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