Search outpaces display: Online advertising Q2 2012 results from AOL to Yandex
In 2011, paid-for-search reclaimed its status as fastest growing segment of online advertising at 16.6 per cent after display growth had outperformed search in the previous year. Amounting to Euro 9.05 billion, paid-for-search accounted for 48.8 per cent of total online advertising in 2011 and remains the biggest part of total online advertising spend. Paid-for-search has seen robust growth across Europe and in many emerging markets highly dynamic growth rates, with nine European countries experiencing increases above 30 percent year-on-year in 2011. The second quarter of 2012 showed strong results for search advertising, indicating that the expansion of the format will continue throughout the year
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