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This includes any form of large-screen content other than feature films and also includes alternative cinema use, such as corporate events. It includes an analysis of companies that deliver alternative content, a case study of France's Video Transmission en Haute Resolution, exhibitor profiles, a comprehensive genre breakdown and financial, marketing and advertising analysis. Finally, the report provides a detailed Revenue Model which explains how alternative content could revolutionise the economics of the cinema industry.

Key Points

• Even though alternative content entered the scene in the mid-90s, there are still only a few exhibitors regularly screening content other than feature films
• Most alternative content screenings have taken place in the US, Germany and the UK
• Sports events account for the majority of all screenings, with soccer in Europe and PPV wrestling in North America being the most popular genres
• Pop music screenings make up the second largest group, with pre-recorded concerts by far outnumbering live screenings
• Screenings of Broadway musicals were rated very good by cinemagoers, but have so far failed to attract large audiences
• Some television content such as 'cult' serials can fill auditoria.