December 2002
The Business of E-learning
30 Tables & Charts /
240 pages
Available formats: Print & PDF
Electronic: £2490.00,
$4948.00,
€3905.00
Print: £1245.00,
$2560.00,
€1952.00
The most comprehensive and authoritative analysis to date of the rapidly evolving markets for e-learning. Based on extensive research in North America and Europe, the report focuses primarily on corporate markets, the largest sector. It also assesses the experiences of universities and other organisations trying to reach adult learners online. It questions the conventional view of e-learning as being primarily about technology delivering content at lower cost. The learning revolution is only partly about technology but mainly about an integrated approach to learning and sharing knowledge, with a focus on the overall needs of learners. A narrow view of learning has led to the failure of many ventures.
The report challenges the inflated estimates of market size still being quoted by many suppliers and analysts. However, it argues that the drivers for new approaches to learning and knowledge management are so powerful that corporate markets will grow to $50bn by 2010.
The e-learning industry is complex, immature and fragmented. The report clarifies the key strategic issues, profiles in depth the leading e-learning suppliers and analyses their strategies.It explains the role and limitations of the many technologies used in learning and the lessons to be learned from the successes and failures. It details the experiences of a range of organisations who have both improved business performance and made dramatic savings through the intelligent use of e-learning. It explains why the pattern of corporate adoption is so varied, and the key differences between US and European markets.
Questions raised and analysed - Is Internet technology really revolutionising the markets for learning?
- What other factors are driving, and inhibiting, market development?
- How do different suppliers add value for customers?
- Why is adoption is much higher in some sectors than others? Why have a handful of users been so much more successful than others? Why are many customers disillusioned?
- Why are US markets so much more developed that European? How might this change?
- Will lifelong learning become universal? What does this mean in terms of customers and markets?
- How will learning markets evolve? What are the main growth opportunities? Will the industry consolidate?
- Why have so many supplier strategies failed? What are the critical success factors?
- How will the competitive structure of these markets evolve?
- Who will be the main winners and losers?
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(PDF) £2490,
$4948,
€3905
(Print) £1245,
$2560,
€1952
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