August 2005
European Programme Rights: Sport
70 Tables & Charts /
77 pages
Available formats: Print & PDF & HTML
Electronic: £1990.00,
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The second report in a series of three on European Programme Rights this report provides a detailed assessment of the market for sports rights. Key areas of consideration are the relationship between sports and Pay TV, the delivery of sports content by mobile telephony and IPTV, the rising cost of key sports rights and a detailed look and individual sports. The report is over 80 pages long and includes 66 tables and charts.
The report looks at 16 European markets and covers the following 14 major sports:
Football; Athletics; Basketball; Boxing; Cycling; Golf; Handball; Horse Racing; Ice Hockey; Motor Sports; Olympic Games; Rugby Union; Skiing and Tennis.
Some of the areas covered and questions answered in the report:
- What are the considerations for rights holders?
- Which sports have a value for pay TV operators?
- The impact of listed event legislation
- The sports rights deals struck by new entrants
Key Findings:
- With access to high-bandwidth broadband services on the increase, the Internet is beginning to deliver a potential new revenue stream for rights holders.
- For some broadcasters, major sports are too expensive to be viable acquisitions and less reliable in ratings than other forms of programming
- The cost inflation of some sporting events has made sport a much less viable programming investment for some broadcasters
- Broadband operators in Belgium and the Netherlands are using football league rights to drive take up of their services, just as satellite pay TV operators have in the past
Table of Contents
1. Executive summary
2. The market for sports rights in Europe
Sports as a driver of pay TV
Sports as event programming on free TV
Rights cost inflation
Is sport a cost-effective form of programming for free to air broadcasters?
The importance of new media rights
The leading sports rights companies
ASO
Infront
Octagon CSI
Sportfive
Trans World International (TWI)
3 Free TV or pay TV
Which sports have a value for pay TV operators?
Other national sports on pay TV
Abundance of airtime
Scheduling
Pay per view
Scarcity on free TV
Audience
What are the considerations for rights holders?
The impact of listed events legislation
The EBU
Cricket
4 Major sports on TV
Football
Football leagues
UEFA Champions League
FIFA World Cup finals
European Championship finals
Other events
International matches
National knockout cup competitions
Secondary European club
competitions
Secondary league competitions
Non-European leagues
Athletics
Basketball
Boxing
Cycling
Golf
Handball
Horse racing
Ice hockey
Motor sports
Formula One Championships
Moto GP
World Rally Championship
Olympic Games
Rugby league
Rugby union
Skiing
Tennis
Other sports
Bullfighting
Cricket
Gaelic sports
Sailing
Volleyball
5 New media rights
Mobile telephony
Football
The FA Premier League
Serie A
Ligue 1
Liga Espanola
Bundesliga
Eredivisie
UEFA Champions League
Ice hockey
Rugby union
Horse racing
The internet and IP TV
Exclusive offerings
TV channel distribution
Niche services using the internet
6 Country profiles
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Spain
Sweden
Switzerland
UK
Glossary
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(PDF) £1990,
$4090,
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(Print) £995,
$2045,
€1495
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