So far, iTV betting, gaming and lotteries (iTV BG&L) has proved itself to be one of the more financially lucrative iTV applications. As the number of European digital TV household continues to increase, BG&L service providers, both private companies and state-run monopolies, are starting to look at the potential of iTV services. Indeed, iTV BG&L is coming to take its place alongside traditional online and telephone services as an important part of a three-pronged interactive strategy. It is opening the door to fresh, hitherto untapped players. To this end, the interactive TV betting, gaming and lotteries (iTV BG&L) market in Europe is facing a period of growth.

Key Points

• Lotteries will play an important role, as Europe's national lottery operators seek to build on the development of online services by offering TV-based alternatives. By 2007, iTV lotteries will account for over €1bn turnover.
• The second largest single market is set to be France. By 2007, we believe that the French iTV BG&L will have a turnover in excess of €500m. The bulk of revenues will come from sports betting, although lotteries will be catching up rapidly.
• The UK market, benefiting from regulatory reform, will-according to our forecasts-be the largest single contributor to the European total. The bulk of the revenue will be generated by iTV bingo and casino-style games.
• In Europe as a whole, betting via iTV on sports and horseracing events will be the largest single contributing channel
  
  
  
  

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