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December 2005

Advertising markets go slow: Spending sluggish but growth recovery expected in 2006



by
Vincent Létang
Vincent Létang more
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Overall advertising spending has been sluggish in the US, UK and other parts of Europe in 2005, with growth rates well down on last year. But recovery is expected in 2006.

Includes:
Television share of total advertising spend 2005
Factors behind the advertising slowdown in the US and UK
All advertising spending 2005-2006
Television advertising spending
Growth forecasts (current monetary terms) for 2006

Topics:
Cinema Advertising, TV advertising,

Territories:




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