Electronic (PDF)

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The German video market is the largest in Europe in terms of the installed base of DVD. Screen Digest estimates that by the end of 2004, 22.3m German homes (58 per cent of all TV households) had at least one standalone DVD video player or recorder. Although penetration is slightly higher in both the UK and France, the smaller size of these countries mean they represent fewer than 16m DVD homes each. However, in terms of consumer spending on video, Germany comes a poor third, reflecting the fact that Germans spend relatively little on buying video software compared with their European neighbours.

European DVD installed base by territory 2004

European video software spending by territory 2004

German demand or video 1988-2004

German rental and retails market split 1998-2003