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At the end of 2004, Screen Digest research indicates that DVD video player/recorder penetration had reached 50.5 per cent of TV households in Western Europe. The format has achieved this level of penetration just six years after its official European launch in 1998. By comparison, the VCR achieved a similar level of European penetration shortly before the end of 1990.
Tables included
Video hardware penetration compared (DVD & VHS)
VHS and DVD rental market compared: reference year 1987-2004
VHS and DVD rental markets compared
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TV Technology Intelligence
