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March 2005

Italian television profile: Providing a benchmark for new TV platforms



by
Guy Bisson
Guy Bisson more
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The Italian television market has the lowest pay TV penetration of any of the big five European markets, but a number of unique characteristics mean that the country has become a benchmark for pioneering IPTV service and hybrid pay/free digital terrestrial television making it one of the most important markets to watch.

Includes:
Italy: TV market overview 1996-2004
1 page PDF

Topics:
Free-to-air television, IPTV, Pay television,

Territories:
Italy





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