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November 2005

Screen ads drive digitisation



by
David Hancock
David Hancock more
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With over 15,000 screens worldwide now showing digital advertising, cinemas' advertising revenue was up 23 per cent in 2004.

Includes:
Number of screens converted to digital screen advertising 2000-2005
Digital advertising deployments by operator and territory at third quarter 2005
Regional distribution of digital advertising screens as at third quarter 2005
Proportion of screens converted to digital screen advertising* 2000-2005
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