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Screen Digest analysis indicates that at least 130m free DVDs were distributed by national newspapers in the UK in 2005 alone. By comparison 211m units were sold through mainstream retail channels in the UK. And the pace is accelerating. In first quarter 2006 DVD volume sales through official channels actually declined slightly over the previous year, to 54m units - almost exactly the same number of discs as were given away by the papers. Around 80 per cent of these are retained by recipients, the equivalent of more than five free DVDs per UK DVD household.

UK video covermount releases 2005

UK DVD cover-mount activity January 2005-March 2006

Covermounts received by respondents over the past six months

Genres used in cover-mount DVDs 2005

Fate of cover-mounts

Sales performance of selected titles: Cabaret | dir Bob Fosse | 1972

Sales performance of selected titles: The African Queen | dir John Huston | 1951

Sales performance of selected titles: The Last Emperor | dir Bernardo Bertolucci | 1987

Sales performance of selected titles: Spellbound | dir Alfred Hitchcock | 1945

Changes in spend for respondents by number of cover-mount DVDs received

Changes in total UK DVD retail market 2004-2005

Attitudes and opinions towards DVD cover-mounts

Attitudes and opinions towards DVD cover-mounts

Recipient attitude to buying DVDs having received a cover-mount.

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format: PDF

published: 19-Jul-06

pages: 8 - tables & charts: 10