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April 2006

European DVD consumer behaviours



by
Helen Davis Jayalath
Helen Davis Jayalath more 		Marie Bloomfield
Marie Bloomfield more
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Consumption of current-generation DVD may provide guidance to future approaches to HD version of the disc, but each of the 'top five' European markets had markedly different characteristics.

Includes:
Motivations for DVD purchase (France - Germany - Italy - Spain - UK)
Prompts for DVD purchase (France - Germany - Italy - Spain - UK)
Consumer perception of DVD (France - Germany - Italy - Spain - UK)
Exclusive bonus feature viewing (France - Germany - Italy - Spain - UK)
Frequency of viewing value-added material (France - Germany - Italy - Spain - UK)
Perception of bonus content:consumers considering types of feature importand (France - Germany - Italy - Spain - UK)
2 page PDF

Topics:
DVD, Next generation DVD (HD-DVD/BluRay), Video software,

Territories:
Western Europe





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