September 2006
Football breaks new ground
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The World Cup games played in Germany this summer were seen by a record 5.9bn viewers. The high definition feed was picked up by 70 broadcasters around the world from the US and Canada to China and Japan via much of Europe.
Includes:
FIFA World Cup 2006: licensed broadcasters
FIFA World Cup 2006: top ratings in selected countries
FIFA World Cup 2006: highest ratings recorded in each country
FIFA World Cup 2006: highest audience shares recorded
FIFA World Cup 2006: ratings of the final game Italy v. France
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Media Business School, Marketing and Distribution Course, 8 July 2008, Ronda, Spain - Screen Digest speaker : David Hancock
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