available to FULL subscribers of:
published:
20-Sep-06
pages: 2
-
tables & charts: 5
Territories covered
Western Europe
Austria,
Germany,
Norway,
Switzerland,
North America
USA,
Canada,
South and Central America
Brazil,
Africa and Middle East
South Africa,
Asia-Pacific
Australia,
Companies covered
CineCom
Val Morgan
Screenvision
Rain Networks
Cineplex Galaxy
RoWo
Mediengruppe
CAPA
CSA
Cinemedia
Goodrich
Screen As International
Cinema Screen Media
Ovation Interactive
UniqueScreen Media
Cinemark
|
Eighteen per cent of all screens worldwide have now been converted to show digital screen advertising—a total of more than 18,700 screens. Again, the US accounts for most activity, in this case 94 per cent of the world total being in a country that until recently tended to eschew advertising in cinemas.
Tables included
Number of screens converted to digital screen advertising 2000-2006
Development of digital advertising screens 2000-2006
Digital advertising deployments by operator and territory - third quarter 2005
Proportion of screen base converted to digital screen advertising 2000-2006
Regional shares of digital advertising screens
TV Technology Intelligence
