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Our analysis of the first stages of marketing of the latest generation of games consoles-Microsoft's Xbox 360, Sony's PlayStation 3 and Nintendo's Wii-shows the relative strength of the software release slates, based on exclusivity, existing franchises and the creation of new intellectual property (IP). Each of the developers has a different strategy and each has its own advantages, although Microsoft-which launched its format first-retains an advantage in terms of titles on the market.

Total next-generation console games releases by platform

Platform exclusives by platform

Five-million-selling franchises by platform

Platform exclusives with strong historical sales

Next-generation titles based on 5m+ selling IP by publisher

New intellectual property

Games based on new IP by platform

- for individual purchase

format: PDF

published: 25-Jan-07

pages: 3 - tables & charts: 7