An analysis of brusiness models and structure of the value chain. Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers. We examine and assess the options available to operators in the mobile TV field.
Includes:
Revenue share per business model for unicast TV 2004-2006
Vodafone business models
Europe: unicast subsciber forecast 2005-2011
Europe: broadcast subsciber forecast
Time-based pricing
Unicast mobile TV viewing forecast 2004-2011
Unicast mobile TV services
Broadcast mobile TV services
Share of free mobile TV viewing 2003-2011
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8 page PDF
Topics:
Pay television,
TV advertising,
TV content,
Wireless mobile video,
Territories:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea. Rep [S], Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, USA - World
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