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February 2007

Interactive DVD comes of age



by
Marie Bloomfield
Marie Bloomfield more
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UK is leading the way in developing a genre of DVD programming that utilises DVD's potential for interactivity and commands premium prices Interactive DVD (iDVD) is essentially a game on a DVD. Created using the menu architecture on the DVD, content can be navigated via the user's remote control. To date, the most common use of iDVD functionality has been the quiz-based game. In common with traditional board games, most iDVDs are intended for communal use (although some titles cater for single players), distinguishing the format from most video games.

Includes:
Western Europe: retail DVD volume sales 2000-2006
Western Europe: retail DVD sales values 2000-2006
Western Europe: DVD hardware penetration 2000-2006
UK iDVD market seasonality 4Q 2005-3Q 2006
UK iDVD distributor shares 4Q 2005-3Q 2006
UK iDVD releases
licensed v original 4Q 2005-3Q 2006
iDVD content
8 page PDF

Topics:
DVD, Games (leisure software), Interactive television (interactive TV betting / T-commerce / interactive TV gaming), TV content, Video software,

Territories:
UK - Western Europe





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