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January 2008

Advertising market under pressure: TV ad revenues struggle to match GDP economic growth



by
Vincent Létang
Vincent Létang more
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Advertising market under pressure: TV ad revenues will struggle to match an already sluggish GDP growth in the next five years in Europe and the US. 2008 in particular is uncertain, between 'quadrennial' drivers (Sports, US elections) and adverse economic conditions

Includes:
Advertising and GDP growth rates 2007
Advertising revenues 2007
Advertising market shares 2007
Advertising market shares forecast 2012
2 page PDF

Topics:
TV advertising,

Territories:
France, Germany, Italy, Spain, UK, USA - North America, Western Europe





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