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March 2008

Campaign changes views on piracy: Survey shows shift in public perception of copyright theft



by
Marie Bloomfield
Marie Bloomfield more 		Tony Gunnarsson
Tony Gunnarsson more
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A change of approach in the UK in the way to persuade consumers against pirated video has had a measurable effect

Includes:
UK: perception of DVD piracy 2007
UK: consumption of counterfeit product 2007
UK: perception of digital copyright theft 2007
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