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April 2008

PVR: friend or foe to TV advertising?: Research shows time-shift recording can increase viewing



by
Vincent Létang
Vincent Létang more
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Research shows that time-shift recording can increaseviewing, including commercials, but the evidence is mixed

Includes:
UK: effects of DVRs on TV viewing
Impact of PVRs on ad viewing in the US and the UK
UK: TV viewing outcome depending on PVR usage assumptions
1 page PDF

Topics:
Free-to-air television, Interactive television (interactive TV betting / T-commerce / interactive TV gaming), PVR - DVR and home media gateways, TV advertising,

Territories:
UK, USA





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