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April 2008

Cable/satellite PVRs sell on price: Marketing, consumer awareness have little effect on initial uptake



by
Richard Broughton
Richard Broughton more
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Marketing and consumer awareness have little effect on initial uptake of PVRs

Includes:
PVR quarterly growth since launch 2002-2007
PVR penetration of subscriber base after launch (quarterly)
PVR penetration of subscriber base after launch (annual)
1 page PDF

Topics:
PVR - DVR and home media gateways, Pay television,

Territories:
Germany, UK, USA - Nordic Region, North America, Western Europe





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Events

Media Business School, Marketing and Distribution Course, 8 July 2008, Ronda, Spain - Screen Digest speaker : David Hancock
Conference on IPTV and WebTV, 26-27 August 2007, Copenhagen - Screen Digest speaker : Richard Broughton


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