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In this Research Article
The market for advertising in mobile TV, video and games. Over half the global population is estimated to have a mobile phone. Browsing capability, e-mail and value added services will contribute to making the phone a viable alternative to a computer for many users, or even the primary connected device in markets with low PC equipment rates. This primary status is highly valued by advertisers and is expected to transform mobile into a major advertising medium.
Tables included
Mobile subscriptions/online households 2007
Worldwide mobile media advertising forecast
Mobile TV advertising value and share
Mobile TV advertising market forecast
Mobile VoD advertising market forecast
Mobile video UGC advertising market forecast
Mobile games advertising market forecast
Expectations of preferred mobile advertising types
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available
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format: PDF
published:
17-Jun-08
pages: 3
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tables & charts: 8
Author/s
Julien Theys
Territories covered
Western Europe
Austria,
Belgium,
Denmark,
Finland,
France,
Germany,
Greece,
Ireland,
Italy,
Netherlands,
Norway,
Portugal,
Spain,
Sweden,
Switzerland,
UK,
Central and Eastern Europe
Hungary,
Poland,
North America
Canada,
USA,
Asia-Pacific
China,
India,
Japan,
South Korea,
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