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Disney assault on games market

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In this Research Article

Acquisitions (seven development studios in four years) and re-structuring underpin rapid growth that reflects the company's belief that games are the entertainment of the future. Disney's strategy is intended to make it one of the biggest global players in the games market within the next three to five years. More activity is being brought in-house.

Tables included

Disney's recent games transactions
Disney Interactive Studios' development investment
Disney Interactive Studios' supply chain
Disney Interactive Studios' 2006 development spend
Disney online games sites and services
Disney Interactive Studios' revenues
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Newsletter


format: PDF
published: 16-Feb-09
pages: 5 - tables & charts: 6

Author/s

Nick Gibson
Nick Gibson
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