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Digital video recorders (DVR) achieve 40 per cent penetration of UK homes. New usage data shows that the level of timeshift viewing has not been detrimental to advertising exposure so far, but it could become more problematic in the future, as DVR usage is bound to grow over time. This article was published in the January 2010 Screen Digest newsletter. It is an extract from an upcoming, bigger Screen Digest report on the same topic, to be published in February 2010.

DVR homes in the UK

UK: DVR penetration

- for individual purchase

format: PDF

published: 29-Jan-10

pages: 4 - tables & charts: 2