The report predicts which content genres will prove the most successful online, forecasts future revenues from Web content to 2005 and predicts that the MPEG-4 delivery format will help to fuel user adoption of streaming video. Screen Digest also surveys the US and European markets for short form and long form online content distribution while predicting which providers of security, content delivery and digital asset management (DAM) software and services will benefit most from the predicted explosive growth in demand for online content. Particularly useful for content owners is the in-depth assessment of the wide range of digital rights management (DRM) technologies that have emerged to meet the threat of Internet movie piracy provided in the report.

Questions raised and analysed:

• How many people will be viewing online movies and entertainment globally by 2005?
• Which delivery platforms will be most popular?
• Which content providers are likely to dominate?
• Where are online movies and entertainment likely to emerge first as a market reality?
• How much revenue will multi-platform (PC, TV and wireless) online entertainment content be generating by 2005?
• Which content genres (including Flash animations, short films, 'fuzzy media', multiplayer games and feature films) will prove most successful?
• Which revenue models (including subscription, pay-per-view, pay-per-play, advertising and syndication) will prove the most durable?
• What is the common attribute shared by all successful online entertainment content?
• How are traditional media companies such as broadcasters and Hollywood movie studios reacting to the challenge of Internet delivery?
• How will the legal and antitrust issues surrounding the delivery of premium movie content over the Internet be resolved? Will ventures such as the major studio movies-on-demand services Movielink and Movies.com prove successful?
• How successful will GPRS and 3G wireless content and applications prove in the short-to-medium term?
• Which companies will dominate the infrastructure, content distribution, digital asset management (DAM) and digital rights management (DRM) value chain that makes possible the delivery of rich media content to consumers?
• To what extent do peer-to-peer file sharing applications such as Kazaa and BearShare, as well as lesser known piracy channels such as IRC (Internet Relay Chat), FTP (File Transfer Protocol) and Usenet, pose a threat to rights holders' chances of generating revenues from their content online?
• Will MPEG-4 win the race to become the standard for digital video delivery or will proprietary networks from RealNetworks and Microsoft continue to hold sway?
• To what extent will streaming and other forms of rich media advertising enhance the value of content on PCs, TVs and wireless devices?
  
  
  
  

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