May 2004
Observatory of Public Service Broadcasting in Europe
180 Tables & Charts /
190 pages
Available formats: Print & PDF
Electronic: £2990.00,
$6140.00,
€4689.00
Print: £1495.00,
$3070.00,
€2344.00
The new report is published by Screen Digest and written by IsICult, based on a continuing study commissioned by RAI. The study is a monitor of market context, structural trends and scheduling. It provides the first comprehensive study of the state of public sector broadcasting in four of Europe's key markets - UK, Germany, France, and Spain.
The report looks at two new indicators of competitiveness, developed by IsICult - one measures the broadcasters' advertising revenue per percentage audience share point and the other compares revenues from licence fees and all other sources per percentage audience share point. These indicators enable comparisons to be made between the competitiveness and cost effectiveness of different broadcasters.
Detailed analysis and comparisons between the four countries covered are provided for the following metrics:
- Viewing time
- Licence Fee
- Advertising income
- Top programmes
- Organisational structures
- Attitudes to new technology
- Strengths and weaknesses
- Audience shares
- Transmission schedules and strategies
- Programme Genres
- Generalist and thematic channels
- Employees
- Regulatory framework
The research in this report was carried out between June and November 2003 by a research group of more than 20 specialist consultants.
Key Findings - Multi-channel and pay TV audiences have grown from nominal levels ten years ago to 22.1% in UK and 27% in Germany, but to only 9.5% in France and 7.4% in Spain
- The largest loss of audience share in the four countries between 1993 and 2002 was ITV in the UK (-15.9%), followed by TF1 in France (-8.4%) and BBC1 (-6.5%)
- The biggest winners over the same period were multi-channel pay TV services in UK (+16.0%), Germany (+12.9%) and France and Spain (equal at +6.8%)
- During a period of economic crisis for broadcasters, licence fee income has provided a more stable economic crisis than advertising revenues: in 1998-2002, the total licence fee revenues grew at a compound rate of 9.5 for France Television and 5.4 for BBC.
- ZDF had the highest value of become per employee, while RTVNE had the worst.
- ARD and BBC were the largest broadcasters in terms of staff and total revenues: ARD 6,047m € revenues and 23,800 employees, BBC 5,617m € and 27,150 employees.
- The BBC controlled by far the largest number of channels (25), including the largest number of channels distributed internationally and by cable and satellite.
- The cost per share point was highest for ARD (€88.3 million) and ZDF (€82.3 million), and lowest for RTVE (€14.2 million)
- Programme expenditure grew at a compound rate of 12.6% (RTVE), 9.1% (BBC), 5.5% (France Television), 5.0% (ZDF) and 4.8% (ARD)
- The growing appeal of regional public television and 'proximity' programming.
- Programming strategies show wide differences between countries: i.e. BBC 1 generates audience loyalty primarily through information output, ARD 1 and FR 2 through a good mix of information and fiction, while TVE 1 mitigates its mission to show information output with equal doses of fiction and entertainment.
- Ageing audiences is a problem across Europe for the principal sector broadcasters.
- BBC Worldwide is by far the most effective commercial arm of all the broadcasters.
- The BBC has a growing presence in the international market place.
- ARD's steadily increasing audience share reflects the attractions of regionally based television.
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(PDF) £2990,
$6140,
€4689
(Print) £1495,
$3070,
€2344
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